Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to this, Atlus adhered to a philosophy Wada terms "Only One," characterized by a "like it or lump it" attitude prioritizing edgy content and shocking moments over broad appeal.
Wada notes that pre-Persona 3, market considerations were almost taboo within the company culture. However, Persona 3 shifted Atlus' approach. The "Only One" strategy gave way to "Unique & Universal," focusing on creating original content with wider accessibility. Essentially, Atlus began prioritizing market appeal, aiming for user-friendly and engaging experiences.
Wada uses a striking analogy: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish design and appealing characters, while the "poison" is Atlus's enduring commitment to intense and surprising narrative elements. This "Unique & Universal" strategy, Wada asserts, will underpin future Persona titles.
LATEST ARTICLES 06
2025-03
Marvel Rivals' Mister Fantastic: A Hilariously Stretchy Debut Mister Fantastic and the Invisible Woman joined the Marvel Rivals fray this past weekend, kicking off Season 1 on January 10th. While Invisible Woman's reception has been generally positive, Mister Fantastic's unique abilities have sparke
Author: IsaacReading:2
06
2025-03
Planning a game night? A murder mystery game is always a winner! Even with the rise of online virtual games, nothing beats the thrill of a physical board game. Murder mystery games offer engaging, suspenseful fun for everyone. The genre boasts a wide variety of options, from family-friendly class
Author: IsaacReading:2
06
2025-03
Xbox Game Pass Ultimate Welcomes EA Sports UFC 5 and Diablo Xbox Game Pass Ultimate subscribers can now enjoy EA Sports UFC 5 and Diablo, added to the service today, January 14th. These two titles, released a remarkable 27 years apart, mark the conclusion of Wave 1's January 2025 additions. Diablo,
Author: IsaacReading:1
06
2025-03
Ninja Theory is bolstering its development team with several key hires, specifically seeking experienced senior combat system designers proficient in Unreal Engine 5 and adept at crafting compelling boss encounters. This hiring spree strongly suggests significant enhancements to the combat mechanic
Author: IsaacReading:2
