Call of Duty Faces Backlash for Prioritizing Store Bundles Amidst Game-Breaking Issues
Activision's recent promotional tweet for a new Squid Game-themed store bundle has ignited a firestorm of criticism within the Call of Duty community. The tweet, boasting over 2 million views and countless angry replies, highlights a growing disconnect between Activision and its player base. Many feel the company is failing to address critical in-game problems, instead focusing on monetization.
Both Warzone and Black Ops 6 are plagued by significant issues, most notably rampant cheating in Ranked Play. These issues, coupled with persistent server problems, have led to a dramatic drop in player numbers on Steam, with over 47% of players abandoning Black Ops 6 since its October 2024 release. Prominent players, including Scump, have openly declared the franchise's current state as its worst ever.
The controversy centers on Activision's January 8th tweet promoting the new bundle. Instead of acknowledging widespread player complaints about cheating and server instability, the company chose to highlight the cosmetic additions. This decision has been widely interpreted as tone-deaf, with many players expressing their frustration.
Content creators like FaZe Swagg have publicly urged Activision to "read the room," echoing the sentiments of countless players. CharlieIntel highlighted the broken state of Ranked Play, emphasizing the irony of prioritizing new bundles over fixing game-breaking mechanics. Players like Taeskii are even boycotting store purchases until effective anti-cheat measures are implemented.
The declining player count on Steam, while not fully representative of all platforms, strongly suggests a significant portion of the player base is abandoning the game due to the persistent issues. Whether this trend extends to PlayStation and Xbox remains to be seen, but the overwhelming negative response to the promotional tweet underscores the severity of the situation and the growing dissatisfaction among Call of Duty players.