NetEase kicked off the Lunar New Year celebrations in China with a unique promotional campaign for World of Warcraft, featuring a themed train that captures the essence of the game. The exterior of the train proudly displays the WoW logo, while the interior is adorned with images of beloved characters from the franchise and various promotional materials, creating an immersive experience for fans.
Image: netease.com
The launch event was a spectacle, attended by models dressed as iconic characters from the Blizzard universe. These models added to the festive atmosphere by distributing memorable gifts to the first passengers. Several photos and videos from the event have been shared, showcasing the excitement and engagement of the attendees.
Image: netease.com
In addition to the promotional campaign, World of Warcraft's Patch 11.1 has introduced significant enhancements to the game's raids, making them more engaging and rewarding. Key updates include the introduction of a new raid, The Liberation of Lorenhall, a revamped rewards system, and the innovative Gallagio Loyalty progression system. Players participating in The Liberation of Lorenhall raid can benefit from the Gallagio Loyalty system, which offers unique perks such as powerful damage and healing buffs, access to facilities like auctions and crafting tables, and accelerated food consumption. Special rewards include free Augment Runes and skills that allow players to build portals or skip certain stages of a raid, adding a new layer of strategy and excitement to the gameplay.