Application Description

Discover beauty for every eye, lip, and face. Join our Beauty Squad for exclusive rewards and surprise drops all season long!

Welcome to the e.l.f. beauty-verse! Explore viral lip oils, seriously effective skincare, and the best beauty products, all within an amazing app experience. Shop, share, and discover your holy grail e.l.f. products.

Glow wild with features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories to help you find your perfect look.

Join Our e.l.f. Beauty Squad Rewards Program

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and other amazing rewards. Beauty Squad perks include:

• Earn points anywhere you shop by uploading receipts to the app.
• Redeem points for free products, discounts, or gift cards from your favorite stores (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Enjoy early access to the latest drops and sales.
• Receive a free gift and double points during your birthday month.
• Access exclusive members-only content, like the Hot as e.l.f. chart and Squad Sign quiz.*
• Level up your tier for even more perks, including free shipping (Icon members).

Get More for Less

Enjoy instant access to weekly ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories

Stay updated on the latest drops and discover new holy grail products.

Find Your Perfect Shade with Virtual Try-On

Virtually try on products and find your perfect shade matches.

Swipe to Like

Swipe right on your favorite makeup and build your wishlist. Discover and explore your favorite clean beauty products with our "Swipe to Like" feature.

Instant In-Store Help

Use the barcode scanner to virtually try on shades, view tutorials, and learn about ingredients.

Stay in the Know

Opt in for push and in-app notifications for exclusive offers, new arrivals, and upcoming sales.

Track Your Orders

Review your order history and track your deliveries. Use the store locator to find the nearest e.l.f. store.

Share the e.l.f. Love

Share makeup and skincare product looks directly from the product page or virtual try-on page.

e.l.f. UP! Stay updated on Roblox's dynamic tycoon adventure – unleash your creativity and become a force for good!

e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!

Beauty